Manufacturer Of Quality Aftermarket Products
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The 1941 Willys PRC Cool Car

The “PRC Cool Car” was designed and built to highlight PRC products. The Cool Car traveled with us on the show circuit for the past several years but was sold in December 2009. For those who were lucky enough to see the car it was truly a work of art, proving PRC cooling products are capable of cooling extreme engines in extreme conditions.


  • Fuel injected Ford 514 C.I. 800 + horsepower by SPEC (Scott’s Performance Engine Center)
  • 8:71 billet blower from Boost Daddy Sales
  • PRC double pass engine oil cooler
  • PRC custom two row aluminum radiator and shroud with two SPAL electric fans
  • Custom stainless headers and exhaust by Hershy’s Hot Rod Shop coated by Zoo Factory Coatings
  • Hoses and fittings from Goodridge
  • PRC inline transmission oil cooler
  • SPAL programmable fan control


  • Custom tubular chassis supported by Shockwave air suspension by Air Ride Technologies
  • Front brakes – 6 piston superlite calipers with 14″ S.R.P. rotors by Wilwood
  • Rear brakes – 4 piston superlite calipers with 13″ S.R.P. rotors by Wilwood
  • Front wheels – 18″ x 7″ custom billet wheels from Evod Industries with MT26″ x 18″ R18LT tires
  • Rear wheels – 20″ x 16.5″ custom billet wheels from Evod Industries with MT31″ x 18″ R20LT tires
  • PRC custom 22 gallon fuel tank


  • Fiberglass 41 Willys by Clayton Custom Cars
  • Custom aluminum inner fenders by Hershy’s Hot Rod Shop
  • Blue By-You paint #741519 by DuPont Hot Hues
  • Ghost flames by DuPont Hot Hues and Hershy’s Hot Rod Shop
  • One-piece inset tail light from Lambert Lights
  • PRC digital 3 way camera mirror
  • Custom flip up fuel door by Hershy’s Hot Rod Shop
  • Ceramic insulation by Lizard Skin


  • Complete custom interior designed and installed by Hershy’s Hot Rod Shop
  • Gauges by Classic Instruments
  • Alpine CD/DVD tuner, Alpine speakers: mids, highs, and two 10″ subs
  • Custom 15” LCD video system by Hershy’s Hot Rod Shop
  • 24 circuit wiring harness by American Autowire
  • High Chroma street rod glass by PPG Auto Glass
  • Heat and air conditioning by Hot Rod Air
  • Interior accessories by Danny’s Rod Shop